Product Marketing Manager

About Salesforce

We’re Salesforce, the customer company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too, driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good, you’ve come to the right place.

The experience

We’re looking for a GTM Product Marketing Manager, Data 360 to help execute and scale the go-to-market strategy for Data 360 by helping drive seller confidence, fluency, and execution across the field. In this role, you will collaborate closely with PMM, Enablement, Sales Programs, Sales, Solutions (Solution Engineering), Partners, and Product, enabling field teams to accelerate the pipeline, drive adoption, and win with Data 360.

What you’ll actually be doing

• Execute the GTM strategy: Partner with PMM and GTM teams to power enablement programs, making them consumable, scalable, and impactful for a defined field population. Translate PMM strategy for GTM field teams across the customer journey (Sales, Manager, GB, Mid-market, SMB).
• Design enablement programs: Design and build activation and operational execution plans within assigned strategic initiatives, including pre-launch, launch, and ongoing sustainment, ensuring sharp, standardized, and concise enablement that addresses big learning gaps.
• Build and maintain assets: Create and maintain demo content, sales plays, and AI-powered enablement tools (Slackbot skills, agent workflows, and sales play content) that create consistent, error-free, and high-performing seller experiences.
• Close usage gaps: Analyse usage signals of the enablement and product roadmap to build targeted programs that move sellers from awareness to sustained adoption, orchestrating enablement programs and activation at scale for Sales.
• Deliver exceptional enablement experiences: Achieve high CSAT and NPS for enablement materials; provide valuable and actionable feedback.
• Orchestrate enablement operations: Coordinate field activation with core GTM program enablers: PMM, Enablement, Sales Programs, Sales, SE & Partner GTM, and Product.
• Support the GTM strategy: Design and build activation and operational execution plans within assigned strategic initiatives, including pre-launch, launch, and ongoing sustainment, ensuring sharp, standardized, concise enablement that addresses big learning gaps.
• Build consumption model fluency: Build and maintain demo content, sales plays for Data 360’s consumption model, Flex Credits, IVE, and governance, including Data 360’s migration from SKU to consumption.
• Design and build programs: Design and build activation and operational execution plans within assigned strategic initiatives, including pre-launch, launch, and ongoing sustainment.
• Democratize data with AI: Lead and transform how field sellers learn and adopt, launching and scaling Data 360 programs.
• Manage Data 360 enablement: Drive the right activities for the Data Academy and data leader programs. Liaise with course developers and vendors to ensure content and learning journeys support learner needs and objectives.
• Activate core GTM program enablers: Enablement, Sales Programs, Sales, SE & Partner GTM, Product – PMM, and Product to activate the field at scale.
• Data-driven execution: Measure the effectiveness of enablement programs and use feedback to continuously improve.

You’re our person if

• You have 3-5+ years of experience in Product Marketing, Solution Engineering, Sales, or Go-to-Market roles, ideally within B2B SaaS, Data, or AI.
• You have experience in leading cross-functional teams and driving business results through strategic initiatives.
• You are highly organized, have demonstrated capability to manage multiple, concurrent priorities and are proactive in advancing work.
• You have a growth mindset and love learning about new concepts, domains, and technologies such as AI and data.
• You have strong communication and presentation skills, with the ability to distil complex information into clear, concise, and compelling narratives around topics such as Data Platforms.
• You have an ability to project manage, influence, and craft clear, concise communications that articulate strategies, plans, and results.
• Your knowledge of product marketing / go-to-market concepts and methodologies and the application thereof is strong.
• You have a willingness to build deep relationships with partners in Enablement, Sales, SE & Partner GTM, Product – PMM, and Product to activate the field at scale.
• You can roll up your sleeves and turn broad concepts into a structured vision, strategy, and roadmap, product marketing materials, and enablement programs.

Even better if

• You have experience with Salesforce’s products and ecosystem.
• You have experience using AI tools and agents in your work.
• You have experience with Data, AI, and CRM.

Unleash your potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources include health benefits, parental leave, retirement savings, free personalised learning journeys, free learning resources, wellbeing programs, and more.

The typical base salary range for this position is $117,400 – $177,600 annually. The range applies to positions in Atlanta, Georgia. Total compensation will vary with role, responsibilities, and geography.

If you need a reasonable accommodation during the application or the recruiting process, please submit a request.

We’re an equal opportunity employer. We consider all qualified applicants for employment regardless of race, national origin, colour, sex, gender identity, sexual orientation, pregnancy, age, disability (including if you have a chronic physical or mental illness), religion, veteran status, or any other status protected by applicable law.

Note: Salesforce will not use artificial intelligence tools to screen, assess, or select candidates, or to rank candidate resumes or applications, in recruiting and hiring.

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